AI Insights · Timothy · January 2024
Top 5 Drawing & Coloring Apps on iOS in Oceania Q4 2023
Discover how the top 5 drawing and coloring apps performed on iOS in Oceania during Q4 2023, with insights on their downloads, revenue, and active users.
During the fourth quarter of 2023, the top 5 drawing and coloring apps on iOS in Oceania showed varied performance in terms of downloads, revenue, and active users. Here’s a detailed look at each app's performance, based on data from Sensor Tower.
My Coloring Book from Jeff PEDERSEN experienced significant fluctuations in weekly downloads, peaking at over 48K in early November before gradually declining to around 1.6K by the end of December. The app's weekly active users mirrored this trend, starting with 50 users and reaching a high of 65.9K in mid-November, then decreasing to approximately 25.7K by late December. Revenue saw a slight increase towards the end of the quarter, peaking at $31 in the week of December 18.
Color by Number：Coloring Games by Wildlife Studios maintained a steady weekly revenue throughout the quarter, ranging between $5.1K and $7.3K. Downloads remained relatively stable, with a notable spike to 8.1K in the final week of December. Active users showed a slight decline early in the quarter but recovered to reach around 26K by the end of December.
Happy Color by Numbers Game from X-Flow saw consistent performance in weekly downloads, with a notable increase to 5.3K in the last week of December. Active users fluctuated but remained strong, peaking at 42.9K in early November and ending the quarter with approximately 41K. Revenue showed a steady trend, peaking at $577 in mid-December.
Phone Case DIY by Crazy Labs experienced variable weekly downloads, starting at 4.5K in late September and peaking at 5K in the final week of December. The app's active users followed a similar pattern, increasing from around 20K to nearly 19.5K by the end of the quarter. Revenue remained minimal throughout the period, with occasional peaks reaching up to $40.
Zen Color - Color By Number from Oakever Games saw a sharp rise in downloads, growing from just under 100 in early October to over 6.3K by late November. Active users increased correspondingly, peaking at 9.5K in late November. Revenue showed consistent growth, reaching a high of $344 in mid-December.
These trends illustrate the dynamic nature of the drawing and coloring app market on iOS in Oceania. For more detailed insights and data, visit Sensor Tower.
